Customer Experience & Loyalty Strategies
Disney-inspired customer experience, retention, and loyalty strategies that
turn ordinary service businesses into unforgettable brands.
Let's Disnify Your Business
The Order Disney Refuses to Break (And HubSpot Just Shattered It)
by: Vance MorrisPublished on: 12/07/2026HubSpot secretly enrolled every customer into data sharing, got caught, and apologized in four days. Here's why that failure was never about the law, and what Disney's four ranked service standards reveal about your own business's real priorities
Walmart Quietly Fired the Robots. What That Expensive Retreat Reveals About Customer Loyalty
by: Vance MorrisPublished on: 05/07/2026Walmart, Target, and Dollar General are ripping out self-checkout. The real reason isn't theft, it's customer loyalty. Here's where your business hid its own self-checkout machine, and the four moves to rip it out this week.
Call Center Study: Why Businesses Don't Answer the Phone
by: Vance MorrisPublished on: 20/06/2026An original call center study of 4,000 service businesses found 82% don't answer their phone live, and AI answering systems only connect a caller to a real human 7% of the time. See the full study and what it's costing you.
Why Disney Has Never Apologized for Being Expensive, And Why You Shouldn't Either
by: Vance MorrisPublished on: 14/06/2026A 1976 Disney research report proves what most businesses refuse to do: know exactly who you serve. Disney built a 83% return rate on that knowledge. Here's what it means for your pricing, your clients, and your retention.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)