Customer Experience & Loyalty Strategies
Disney-inspired customer experience, retention, and loyalty strategies that
turn ordinary service businesses into unforgettable brands.
Let's Disnify Your Business
Enterprise Promises to Pick You Up. They Couldn't Even Pick Up the Phone.
by: Vance MorrisPublished on: 17/08/2026Broken down 900 miles from home, Enterprise told me my birthday was wrong, then tried to re-rent me the car they had just towed away. Why siloed systems turn good employees into apologists, and the Disney process fix that costs nothing.
The Order Disney Refuses to Break (And HubSpot Just Shattered It)
by: Vance MorrisPublished on: 12/07/2026HubSpot secretly enrolled every customer into data sharing, got caught, and apologized in four days. Here's why that failure was never about the law, and what Disney's four ranked service standards reveal about your own business's real priorities
Call Center Study: Why Businesses Don't Answer the Phone
by: Vance MorrisPublished on: 20/06/2026An original call center study of 4,000 service businesses found 82% don't answer their phone live, and AI answering systems only connect a caller to a real human 7% of the time. See the full study and what it's costing you.
Is Your Customer Service This Deceptive? How Bad Customer Service Turned Boneless Wings into a Courtroom Drama
by: Vance MorrisPublished on: 09/08/2024How Bad Customer Service Turned Boneless Wings into a Courtroom Drama
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Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)