Tales From the Customer Service Crypt
Real stories. Real verdicts. Disney-inspired strategies that turn ordinary service businesses into unforgettable brands.
Nobody Can Judge Your Expertise. Everybody Judges Your Lobby.
by: Vance MorrisPublished on: 14/09/2026How to stop competing on price when your service looks like everyone else's: tourists fly to Tokyo for a 1949 sneaker and nobody crosses town for your firm. Your prospect can't judge your expertise, so he judges your lobby. Engineer it on purpose.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Is Your Business Burying Customers Without Knowing It?
How I Judge Every Story
Every week I dig up a real customer experience, from the headlines or from my own life, and stamp it with one of four verdicts.
Risen From the Crypt: The rare business that shocks me in the best way. Somebody did something so right it deserves to be studied and stolen for your own shop. I show you the system behind it.
Signs of Life: A business that was flatlining and started breathing again. They're not there yet, but they're moving in the right direction, and the fix they made is one you can make too.
Cause of Death: An autopsy on an everyday failure. The small, ordinary letdowns that quietly kill loyalty in businesses everywhere, probably including yours. I name the cause and show you how to keep it out of your building.
DOA: Dead on Arrival: A decision so bad it never had a chance. These are the ones where I stop being polite, because somebody with a budget and a committee should have known better.
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)