Tales From the Customer Service Crypt
Real stories. Real verdicts. Disney-inspired strategies that turn ordinary service businesses into unforgettable brands.
The Clients You Should Fire… Before They Ever Call You
by: Vance MorrisPublished on: 19/03/2026Most financial advisors attract the wrong clients because their marketing tries to please everyone. Learn how to clearly define who you’re for, and who you’re not, to attract better clients, charge more, and stop wasting time on tire kickers.
“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience
by: Vance MorrisPublished on: 22/05/2025Discover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments that turn clients into loyal fans.
How to Use Premium Pricing to Stand Out: Lessons from The Macallan's Exclusive Scotch
by: Vance MorrisPublished on: 04/09/2024Discover how The Macallan's $190,000 scotch reveals the secrets of premium pricing. Learn why every business, regardless of industry, should have a high-ticket product to attract affluent clients and boost profits.
Is Your Customer Service This Deceptive? How Bad Customer Service Turned Boneless Wings into a Courtroom Drama
by: Vance MorrisPublished on: 09/08/2024How Bad Customer Service Turned Boneless Wings into a Courtroom Drama
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Is Your Business Burying Customers Without Knowing It?
How I Judge Every Story
Every week I dig up a real customer experience, from the headlines or from my own life, and stamp it with one of four verdicts.
Risen From the Crypt: The rare business that shocks me in the best way. Somebody did something so right it deserves to be studied and stolen for your own shop. I show you the system behind it.
Signs of Life: A business that was flatlining and started breathing again. They're not there yet, but they're moving in the right direction, and the fix they made is one you can make too.
Cause of Death: An autopsy on an everyday failure. The small, ordinary letdowns that quietly kill loyalty in businesses everywhere, probably including yours. I name the cause and show you how to keep it out of your building.
DOA: Dead on Arrival: A decision so bad it never had a chance. These are the ones where I stop being polite, because somebody with a budget and a committee should have known better.
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)