Customer Experience & Loyalty Strategies
Disney-inspired customer experience, retention, and loyalty strategies that
turn ordinary service businesses into unforgettable brands.
Let's Disnify Your Business
The Explosive Diarrhea Outbreak That Exposes Exactly How You're Silently Losing Clients
by: Vance MorrisPublished on: 19/07/2026Taco Bell's lettuce outbreak sat undetected for two months before anyone got sick. Your service standards rot the same way. I call it Disservification, and it costs you clients who never once complained. Here's how to catch it before the outbreak.
The Order Disney Refuses to Break (And HubSpot Just Shattered It)
by: Vance MorrisPublished on: 12/07/2026HubSpot secretly enrolled every customer into data sharing, got caught, and apologized in four days. Here's why that failure was never about the law, and what Disney's four ranked service standards reveal about your own business's real priorities
Walmart Quietly Fired the Robots. What That Expensive Retreat Reveals About Customer Loyalty
by: Vance MorrisPublished on: 05/07/2026Walmart, Target, and Dollar General are ripping out self-checkout. The real reason isn't theft, it's customer loyalty. Here's where your business hid its own self-checkout machine, and the four moves to rip it out this week.
Disney Adults Are Weird. Also, They're a Billion-Dollar Business Lesson.
by: Vance MorrisPublished on: 28/06/2026Disney Adults pay $1,629 a year, then fight over a free magnet. It's not crazy. It's identity-based loyalty, and most professional service businesses have never built anything customers would fight for. Here's how Disney does it, and how you can too.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)