Customer Experience & Loyalty Strategies
Disney-inspired customer experience, retention, and loyalty strategies that
turn ordinary service businesses into unforgettable brands.
Let's Disnify Your Business
Starbucks Sold Autumn in August and Foot Traffic Jumped 24%. Your Clients Have No Reason to Come Back.
by: Vance MorrisPublished on: 31/08/2026Starbucks sold autumn in August and U.S. foot traffic jumped 24% on launch day. Your clients have no date like that. Why limited time offers are a client retention tool before they're an acquisition tool, and how to build one before Friday.
I Took My Father's Car Keys This Week. Ten Seconds Later, A Stranger Sold Me.
by: Vance MorrisPublished on: 23/08/2026Harvard audited 2,241 companies and found the average response to a web inquiry takes 42 hours. I filled out a form the morning after taking my father's car keys, and my phone rang in exactly 10 seconds. Here's what that process got right, and what i
Satisfied Customers Defect
by: Vance MorrisPublished on: 02/08/2026Forbes says satisfied customers stay loyal. At Disney, a four out of five put my team on alert. Thirty years of research agrees with Disney, not Forbes. Here's why your satisfied clients are your at-risk clients, and where real loyalty actually comes
The Explosive Diarrhea Outbreak That Exposes Exactly How You're Silently Losing Clients
by: Vance MorrisPublished on: 19/07/2026Taco Bell's lettuce outbreak sat undetected for two months before anyone got sick. Your service standards rot the same way. I call it Disservification, and it costs you clients who never once complained. Here's how to catch it before the outbreak.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)