Deliver Service Now Institute | Customer Experience & Loyalty Strategies

Disney-inspired customer experience, retention, and loyalty strategies that

turn ordinary service businesses into unforgettable brands.

Customer Retention Formula for Professional Service Firms | Vance Morris

Customer Retention Formula for Professional Service Firms | Vance Morris

Customer Retention Formula for Professional Service Firms | Vance MorrisVance Morris
Published on: 24/05/2026

Most professional service firms lose clients without a single complaint. The Customer Retention Formula reveals exactly where the violation happens and what to fix before another client walks out the door without telling you why.

Customer Gettin'
How a Financial Advisor Tripled His Fees, Wrote 3 Books, and Stopped Competing on Price

How a Financial Advisor Tripled His Fees, Wrote 3 Books, and Stopped Competing on Price

How a Financial Advisor Tripled His Fees, Wrote 3 Books, and Stopped Competing on PriceVance Morris
Published on: 19/05/2026

For a financial advisor who's been in business 20 years and still undercharging, one room changed everything. He tripled his fees, wrote 3 books, and rebuilt his practice from the inside out. Here's exactly how he did it.

Customer Gettin'
Why Disney Gives You a Checklist at Epcot (And It Has Nothing to Do With Being Nice)

Why Disney Gives You a Checklist at Epcot (And It Has Nothing to Do With Being Nice)

Why Disney Gives You a Checklist at Epcot (And It Has Nothing to Do With Being Nice)Vance Morris
Published on: 03/05/2026

Disney handed guests a checklist at Epcot and turned human psychology into a revenue engine. Here are the seven business lessons hiding inside that strategy and why every service business needs to steal them.

ServinCustomer Gettin'Customer Keepin'
Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone ElseVance Morris
Published on: 24/04/2026

Stop discounting. Full-price clients stay longer, refer more, and respect your value. Learn how to build a business that attracts premium clients and repels cheapskates for good.

Scalin'MarketingCustomer Gettin'