Tales From the Customer Service Crypt
Real stories. Real verdicts. Disney-inspired strategies that turn ordinary service businesses into unforgettable brands.
What Is a Sales Prevention Department? | Vance Morris, Disney-Trained Consultant
by: Vance MorrisPublished on: 28/09/2026What is a sales prevention department? A farmer refused my cash 90 minutes before closing.
Disney Business Consultant for Small Business: How a $5 Gift Box Generated $70,000 in New Revenue
by: Vance MorrisPublished on: 12/05/2026Customer experience lesson that increased sales 26% without spending a dollar on advertising.
Why Disney Gives You a Checklist at Epcot (And It Has Nothing to Do With Being Nice)
by: Vance MorrisPublished on: 03/05/2026Disney handed guests a checklist at Epcot and turned human psychology into a revenue engine. Here are the seven business lessons hiding inside that strategy and why every service business needs to steal them.
Big Tech Is on Trial. Personal Responsibility Isn’t, That’s the Real Problem
by: Vance MorrisPublished on: 27/01/2026A landmark social media trial exposes a deeper problem: blaming systems instead of owning decisions. From parenting to business, this piece shows why responsibility, not lawsuits, is the real leverage.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Is Your Business Burying Customers Without Knowing It?
How I Judge Every Story
Every week I dig up a real customer experience, from the headlines or from my own life, and stamp it with one of four verdicts.
Risen From the Crypt: The rare business that shocks me in the best way. Somebody did something so right it deserves to be studied and stolen for your own shop. I show you the system behind it.
Signs of Life: A business that was flatlining and started breathing again. They're not there yet, but they're moving in the right direction, and the fix they made is one you can make too.
Cause of Death: An autopsy on an everyday failure. The small, ordinary letdowns that quietly kill loyalty in businesses everywhere, probably including yours. I name the cause and show you how to keep it out of your building.
DOA: Dead on Arrival: A decision so bad it never had a chance. These are the ones where I stop being polite, because somebody with a budget and a committee should have known better.
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)